The Copywriting Mistakes That Could Be Killing Your Sales
Copywriting is not an exact science; there are many ways that can be approached and many different writing techniques that can be successful if utilized appropriately in their optimal situations. However, there are mistakes that can be made in copywriting and some of these mistakes can be fatal in getting your point across. While you can’t guarantee victory with copywriting, you can guarantee defeat. Here are some potential mistakes that could be killing your sales.
Repetition: While some repetition in copywriting is good in order to brand yourself in the minds of your clients, at the same time certain types of repetition can be deadly. Repeating non-essential details a number of times in the space of the same body of copy can be deadly to your sales because a client that reads it will eventually get bored and transition away from the website. If you want to write excellent copy, make sure that you keep repetition to a minimum; only use it when you have a specific reason to do so.
Long-Windedness: Longwinded copy is not something that you want to use in an effort to sell a particular product. While longwinded copy can be fantastic for blogging and for content websites, at the same time when you are selling a product it is not what you want. You want to state the benefits of the product and the reasons the client should purchase it as briefly as possible; get to the point so that the client can make their final decision within a few minutes. The longer a buyer has to think about the purchase, the less likely their impulse to get this new product will have an effect.
Poor English: While repetition and long-windedness are terrible mistakes to make in copywriting, they pale in comparison to poor English. You are trying to act like a professional salesperson selling a product, so poor English will pretty much guarantee failure. Poor English not only forces your client to use mental power in order to figure out what you’re saying, but it also turns them off big time. If your own facility with English is not good, then get someone else to write the copy for you.
Ultimately there are many different mistakes in copywriting that can kill sales, but these are three of the big ones. Copywriting should be detailed, but to the point at the same time. Follow this general axiom and you’ll do fine.
Filed under: Business articles
I must say only a person who English is his or her 1st language can do Copywriting. If it’s me i’ll say, i’ll pass..definitely not for me..hhaahah
Yep, I agree 100%, poor English is about the worst thing a copywriter could have. No matter how good the copy is otherwise it will stick out like a sore thumb.
Poor English is a killer! And the repetition as well. I was doing some copy writing and that was my biggest downfall. I wasn’t interested in the product and writing with out repeating myself was like pulling teeth.
I hate repetition. I don’t really like to read long writing, especially if in the end I find it repeat the same details several times.
What a great tip for writers. I am a writer myself and these tips really help me to avoid any mistakes that might drown my career.
I saw the full writing product, I agree 50%, poor English is about the worst thing a copywriter could have.
what other mistakes can we find?
If its only for normal bloggers that write for fun than an expertise in English is not so important. But for a copywriter, they must have an excellent skills in English writing.
Poor English is a major turnoff! I’ve been to my fair share of sites trying to sell something in broken English, and honestly, i cant stand it i had to close that site! Didn’t even know what it was selling.
i myself having bad english too. trying to type in perfect english everytime now. getting constant shouts from friend all over the world before this. “sorry mate i do not understand what you are typing, can you type in full english?” or such as “you are typing english?” lol
Different country have different kind of English. Sometimes they are full of grammar mistakes that can only be understand by them.
Poor English will certainly kill your business because the buyer (for a commerce website) will not understand your offer and will not buy the product you are trying to sell.
Poor english is a terribly easy and common way to lose prospects. Personally, the first english error I see ruins a websites credability and I move on.
I absolutely hate long windedness. Many people these days, increase their word count for the sake of having a long article for people to read. Length over substance. I’ll axe them off my list whenever they commit that crime.
Different country have different kind of English. Sometimes they are full of grammar mistakes that can only be understand by them.
Agree with this.