How to Keep Your Customers Coming Back By Giving Them More Than They Expect
The success of a business depends directly on how it manages to harness its relationship with its customers. In other words, how a business could build a win-win relation with the customers decides whether it’ll become a success down the road or not.
Customers depend on a business, its product or service, for a purpose. They pay for the service or product, and eventually, a part of the payment adds up towards the company’s profit. In a very broad scale, this is how a business-customer relation looks like. But, then there’ll be a lot of companies around to offer the same service/product to the customers, and this builds competition. In other words, a business can’t take it for granted that it’ll become profitable by default whatever comes after few years. This is where the idea of luring customers and keeping them glued to one’s product/services becomes a necessity, and the whole concept of promotion, marketing, customer care etc comes to the fore.
Customers are really wise people. They realize the business equations precisely, and know how to leverage on the advantage they has over the providers as a group. So, to have the customers on one’s side, businesses are forced to offer excellent client services, or in the case of products, better equipped products, to the customers in order to build a solid and loyal customer base. As mentioned above, since there is competition around, other companies will also be trying the same, alongside attempting to outwit its competitors in the race. Therefore it becomes a necessity of sorts for businesses to offer them more than what they expect when they first approached your company. It is the ultimate customer service in a sense for a customer only sticks with a product/service if he/she is completely satisfied with it. If a company could manage to offer better products than what the customer anticipated, quite naturally it goes towards building a strong bond between the buyer and the product, and hence the company. In other words, if a customer could relate him/her to a product, naturally he’ll come back to buy the same product again and again. Extrapolating the same scenario to include a vast customer base and that translates into a very productive and fruitful business equation, something every business out there wants to emulate or incorporate in their business and strategic models.
The bottom line is building a strong company-customer relationship that is based on trust and value. Once done that, customers will come back to the product/service naturally.
Filed under: Business articles
All good advice, it’s important to have returning visitors in any business because that’s where most of your sales will come from.
Thanks for the tips.. but I couldn’t agree more that excellent client services is one of major factor to make sure customers coming back.. anyway thanks..
yea you re right! giving n giving the best product n services is the one n only way to keep the customers coming back for more!
Well yeah. Selling the product is ain’t a big of a deal. Having a good after-service is what that matters. Be kind to the customers and by word of mouth your reputation will increase. =)
look like some good tips for returning visitor. Service and good products is the mother of a good business.
Cant be any more right. Customer ARE wise. Never think you can fool them, unless you’re Microsoft :P. But if you offer good content, they’ll return by the lots!
lol.. you’re right
Customer is always right. They should be appreciated with something they don’t expect. But for me it doesn’t have to have high money value.
Offering your customers more than they are expecting to receive will certainly make them to come back and to buy more. Giving free e-books and discount coupons to your customers without they knowing it before they bought your product will make them happy and by this they will come back again.
This sounds a bit like the “if you love something let it go” adage, the only problem is in certain areas, customer loyalty counts for nothing. Couple that with the fact that we’re dealing in online business, and you get a generally low amount of customers returning, lured by better deals outside.
Love this keep it up , good sound advice.
Customer loyalty is not an accident. It is the achievement of hard work and good customer service. You and your business employees should be there for one reason: to find out what your customers want and help them to find it. By offering to your client great customers support you will meet their needs and they will come back for more business.
Dead on the dot insurance planner! If you gained the loyalty of customers, high chances that if you blunder in the future, they’re willing to overlook that mistake and keep their loyalty. So always focus on buying loyalty.
I have this friend, who runs a successful business. His biggest advice to me, is to always please the customer. And how to do that i ask? He said, always give them more than they want. They’ll love you for it!
Basically you are right, but i dont agree with the “customers are always right” approch some commentators have.
Some customers are just a pain in the ass, always wanting best service for zero money. Sometimes it is a good desicion to ged rid of these customers so you have more time to satisfy the customers that really bring you money. Time is always too short and it is nearly impossible to fully satisfy everyone.
I sometimes have “fired” customers and it was always a good desicion making me, my employees and my other customers happy.
Customer will coming back if ur product is really good ,or service good…