One of the main reasons that telemarketing is still a popular way to do things in the modern world is the fact that telemarketing actually works on many people. The high pressure combined with the snap decision being called for pushes many people into making purchases that they would not normally make and for that reason it is still a good way for many people to make money.
The online world is the same in principle, with the call to action representing a large part of how people make their money when they create online mini-sites responsible for the sale of a particular product.
The call of action has three major parts to it: a specific call to action, a consequence of not taking action and a deadline for the action to be taken. These three elements together will create a call to action that will stir the impulsive instinct in your consumers, causing many of them to jump to the call and make the purchase that you want them to make.
Consider the following example: Make sure that you purchase before midnight tonight. Doing so will allow you to get this amazing product at 50% of the normal price. If you don’t purchase before midnight however, then the price will go back to normal and you’ll be forced to spend a lot more money to get the product.
The specific call to action is a purchase before midnight, with the deadline for action being midnight and the consequence being a more expensive product after the deadline has passed. For anyone that is on the fence about purchasing this product, getting the chance to get it for half the normal price is something they are likely to jump at. If the rest of your sales page has done its job in interesting the client, then a call to action with all three elements should definitely create more sales or lead captures for you.
{ 9 comments… read them below or add one }
I think the deadline strategy is great–as long as it’s the real deal…
Sometimes I’ll see one of those “gotta do it now” offers. When I return to the site a few days later, I’m still getting the same “time sensitive” sell….
If you’re willing to hold to the timeline, that’s great. I have to think the phonies who go this way actually crush credibility and sales with returning visitors even if they do log more up-front sales.
Telemarketing is a large marketing.It need huge people and money to works on many people.
I agree with your opinion, if only there were more real sellers!
Hmm.looks good.Thanks.
got to have your call to action, have to treat people as though they are stupid and guide them where you need them
thanks for the information m8
Giving an expiration date or deadline is OK, but I hate when infomercials but a countdown clock up in the corner of the screen! No one likes to feel that rushed to make a decision.
I can make lots of money with Telemarketing is a large marketing.It need huge people and money to works on many people.
You are right Beth, rushing is bad, but at the same time, it makes people make decisions they might not otherwise make if they had time. Then again it can be two fold…..
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