Selling Private Advertising or “Direct” Advertising is a goal of many bloggers. While there are plenty of revenue sharing advertising programs available (Adsense, TextLinkAds, BlogAds, etc), they only offer you a portion of the profits made from the sale of advertising on your site. You are doing all of the work—designing, writing, taking photos, link building, SEO marketing—and, often, these advertising programs don’t even give you half of what they make off of your work! So, why not go after the private advertisers? Many people simply aren’t sure how to effectively sell advertising. Here are a few tips to help you find private advertisers for your blog.
1. Do some research. Look at other bloggers in your niche and make a note of any direct advertising you see. Contact the advertisers and offer them space on your blog as well. Keep in mind that, if you are new to blogging, you will not be able to charge the same rates as a highly popular blogger.
2. Go after the Adsense advertisers. Again, do a keyword search to see which advertisers are buying PPC advertising through programs like Adsense. They will probably be very receptive to buying advertising directly. Some companies might even prefer the direct advertising method because they will know that you are receiving the funds and not having to split them with another company.
3. Place blank banners or text on your site saying something like “Advertise here!” If you do not let your readers know that you have private advertising space available, you have a much smaller chance of finding any private advertising.
4. Forums. If you have ever visited a Forum like V7N or Digital Point you have seen the boards that are dedicated to the buying and selling of website advertising. Forums are a great place to advertise space on your site, but keep in mind that you will probably have to deal with a lot of low offers along with the few worthwhile offers you will receive.
The best way to get private or direct advertising on your blog is to create a blog that people want to be associated with. Build your readership steadily and make sure that you are highly ranked and have a respectable amount of back links. By providing quality content, you will be offering advertisers incentive to buy space on your site. Who wouldn’t want to buy advertising on a site that is popular?
{ 17 comments… read them below or add one }
This is a very good article. Yes It gives somes insites to finding the right advertiser and moving ahead beyond Google Adsense.
Also moving ahead from the mercy of Google Adsense and sharing your revenue with Google
You could also sign up with a direct ad broker who would manage the purchasing of ads on your site. The only downfall would be that you wouldn’t keep 100% of the revenue.
Looking cool.Nice to read your post.Thanks a lot.
It is really cool.Thanks a lot.
Very nice and to the point articles. I love the feel of your site! I would offer to fill up your ad spots for free. Just let the person know that they may be bumped if slots are full and someone offers to pay. Then have it like an auction. Only the lowest bidder gets bumped.
I had never thought of adding a blank “adverites here” box on my blog. Makes perfect since, if you dont ask you wont get it.
Thanks for the tips.
Nice article Stefan. If your blog is popular enough, private advertisers will contact you directly and you won’t need to do the searching.
thanks, Stefan. it’s really a very useful information
It’s a great article. Very interesting and worth to read. Thanks!
Very nice article Stefan. I get smarter every day
Looking cool.Nice to read your post.Thanks a lot.Very interesting and worth to read. Thanks!
Yeah, I think it’d be better to learn and do it yourself
Yeah, that’s kind of like “scratchback” – you can set options for older links to get “bumped.”
Yes Ashwin, moving beyond google adsense is definitely something that is recommended for all bloggers hoping to monetize their blog. It’s never a good idea to keep all your eggs in one basket (adsense).
I think it`s more like a recent program called Project Wonderful. Advertisers bid for ad spots and get bumped when someone bids higher.
Yeah, I forgot about PJW… That’s what Wade must’ve been referring to!
Adding a blank “advertise here” box could really help you rake in a bit of extra cash
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