4 Reasons to Offer a Newsletter
If your business has a blog, you might not think that you need a newsletter. Guess what—even with a blog, your business will benefit by having a regular newsletter circulate to your clients. Here are four reasons why you should offer a newsletter:
1. Not every client will take the time to visit your blog. People are busy, they often forget about business blogs. If you send out a newsletter (hard copy or email), your clients are still offered updates on the goings on of your business and they are free to read it when they have time!
2. Special deals. A newsletter is a great way to offer special deals to your clients. These deals will give your clients added incentive to not only subscribe to the newsletter but to keep using your services. Special deals can be anything from coupons to notices of upcoming sales that you do not plan on announcing publicly.
3. Newsletters are a time saver. Instead of sending an e-mail to your client from every department that he or she does business with regularly, have your department heads come up with “what we have done” and “what we have plans to do” statements and include them in the newsletter. This way, everybody knows what is going on in your business and you won’t accidentally flood your clients with email every time you think of a new initiative.
4. Newsletters are a great source of additional revenue. Just like a blog, newsletters often have space for advertising. Use your newsletter to offer advertising to the businesses in your network. Even if you offer them a “friend of business” discount, you have still created an additional revenue stream for your business!
Newsletters are good for business—not everybody will take the time to read a blog, but most people will take the time to read a newsletter!
Filed under: Blogging strategies, Business articles
Hey… this is a great idea. I am helping an internet newbie friend get her crafts business online, and I considered a blog, but I doubt it’d be that popular of a blog, and her target customers probably aren’t too interested in blogs.
But they would be interested in knowing the newest crafts and maybe even getting a discount for being a subscriber… What are the best, free ways to setup a newsletter?
Great post. I also think that having a newsletter to your business is very good.
In fact, both newsletter and blogs are equally good for business.
I agree that they both are good for business but I don’t agree with the fact that they are equally. I think that having a blog is much more precious than having a newsletter.
Yes, that’s true but having both is more precious than having only one
Having a newsletter is good. And you can also put in your newsletter something you don’t write in your blog.
This way, the newsletter can be an added value to those who subscribe
Writing different from your blog information in your newsletter is very interesting. I never thought of it.
Yes, a newsletter, if used right, can be a good revenue maker.
Great suggestions! I wish more places offered a Newsletter because I would be very interested in subscribing! I have a hard time visiting my favorite blogs as frequently as I would like to so I can relate a lot with this!
Newsletters are a great tool. Offering a savings in the newsletter will make your customers want to continue receiving it and can entice them to make a purchase. I subscribe to many newsletters as as easy way to remain informed on the newest products/services. If you have the time and resources, have a blog, too!
Good article. I like the idea of giving people another way to stay in contact besides signing up to email (through feedburner or something).
What newsletter service do you (or anyone else) recommend? Know any good free newsletter service?
Thanks!