Copywriting is not an exact science; there are many ways that can be approached and many different writing techniques that can be successful if utilized appropriately in their optimal situations. However, there are mistakes that can be made in copywriting and some of these mistakes can be fatal in getting your point across. While you can’t guarantee victory with copywriting, you can guarantee defeat. Here are some potential mistakes that could be killing your sales.

Repetition: While some repetition in copywriting is good in order to brand yourself in the minds of your clients, at the same time certain types of repetition can be deadly. Repeating non-essential details a number of times in the space of the same body of copy can be deadly to your sales because a client that reads it will eventually get bored and transition away from the website. If you want to write excellent copy, make sure that you keep repetition to a minimum; only use it when you have a specific reason to do so.

Long-Windedness: Longwinded copy is not something that you want to use in an effort to sell a particular product. While longwinded copy can be fantastic for blogging and for content websites, at the same time when you are selling a product it is not what you want. You want to state the benefits of the product and the reasons the client should purchase it as briefly as possible; get to the point so that the client can make their final decision within a few minutes. The longer a buyer has to think about the purchase, the less likely their impulse to get this new product will have an effect.

Poor English: While repetition and long-windedness are terrible mistakes to make in copywriting, they pale in comparison to poor English. You are trying to act like a professional salesperson selling a product, so poor English will pretty much guarantee failure. Poor English not only forces your client to use mental power in order to figure out what you’re saying, but it also turns them off big time. If your own facility with English is not good, then get someone else to write the copy for you.

Ultimately there are many different mistakes in copywriting that can kill sales, but these are three of the big ones. Copywriting should be detailed, but to the point at the same time. Follow this general axiom and you’ll do fine.

Topics: Business articles | No comments so far.

There are many ways that you can be successful in the field of internet marketing, but one of the best things that you can have in order to help you along that path is a set of e-books to give away. E-books represent the vast majority of giveaways that happen in internet business circles and of course they also represent the majority of products, two aspects of e-books that make them a must have for any internet business that wants to be ultimately successful.

In terms of giveaways, the reason that the most successful internet businesses use e-books for their giveaways is because e-books are the best product to use in that role. E-books are cheap to purchase (free in most cases) and can usually be purchased with the rights to resale or to give the book away. In addition to that, e-books usually carry good information that can be used to supplement what you have in your main product and for that reason they make the most logical bonus product to give away. Lastly, the more e-books you give away, the better you look as a salesman and that is perhaps the strongest reason as to why e-books are used by all successful internet businesses.

In terms of the main product, the whole idea behind internet business is to create it with a minimum of cost and derive from it a maximum of profit. Of course, the best way to do this is to create a product that is both original yet at the same time quite easy for you to make. An e-book is a natural choice in this case because writing one is relatively easy to do (and it is relative easy to contract out for a few hundred dollars if you don’t want to write it yourself) and once you have written it you rarely have to add anything to it because the information in the book promises to be good for most of the life of your internet business.

Topics: Blogging strategies, Business articles | 5 comments so far.

Digg was set up to be a “best of the web” social networking portal. It is a place where you can go to find the latest and best of the internet. In the short time that Digg has been live, it has become one of the most important social networks on the internet. It has become so important that people are selling “diggs”!

Here are the best ways to get traffic from Digg:

1. Make sure that you have a way for people to easily nominate your most recent post or article to the network. If you use WordPress there is a plug-in called Share This that you will want to install. The easier it is for people to submit your stuff to Digg, the more often you will be submitted and the more new people will click through to your site from the network.

2. As soon as your post has been approved on the network, hit your own network hard—send an email out telling everyone that you’ve been “dugg” and asking them to “digg” you. The more diggs you get, the higher up you will rise in the network. The higher you rise, the more people will click on the link and visit your website!

3. Make sure that your writing has catchy titles. You would be amazed at how many people will digg something or click through the network to your site based on your titles alone. Try to come up with titles that excite the reader’s imagination. The more interesting the titles, the more clicks your site will get!

4. Keep the content on your site readable. While it is great to get some extra clicks from Digg, you want to turn those drive bys into return visitors. Keep your content interesting. The longer you can keep a person reading your site on their first visit, the more likely they are to return for new material.

Topics: Blogging strategies, Blogging tips | 15 comments so far.